Best seller

Instagram Strategy for Business Growth

Instagram Channel Strategy

A course by Dot Lung , Social Media Expert

Social Media Expert. Los Angeles, United States.
Joined January 2014

Learn a proven method to generate brand awareness and build meaningful relationships with your audience

  • Best seller
  • 96% positive reviews (4.2K)
  • 140609 students
  • Audio: English, English
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch

About the video: Instagram Channel Strategy

Overview

“On IG you need to think about 5 channels : IG Wall/Feed, IG Stories, Pinned Highlights, IGTV and IG Live. You need to have a content strategy for each of these channels or at least the ones you plan to use.”

In this video lesson Dot Lung addresses the topic: Instagram Channel Strategy, which is part of the Domestika online course: Instagram Strategy for Business Growth. Learn a proven method to generate brand awareness and build meaningful relationships with your audience.

Partial transcription of the video

“CHANNEL STRATEGY PICKING THE RIGHT FORMAT Repeatable formats and consistency is key on Instagram. It literally trains your audience on what to expect from you. So let's take a look at the different content formats. There are five Instagram channels. You have the Instagram Feed. This is the wall and the actual grid and layout that you have on your profile. For example, on the feed, you are able to use square 1x1 format or 4x5 videos up to one minute long. If you have bite-sized content in video format, you're able to load that on your feed. Then there's Instagram Stories, which are 15-second...”

This transcript is automatically generated, so it may contain mistakes.

88% Disc. Original price $59.99USD

Course summary for: Instagram Strategy for Business Growth

  • Level: Beginner
  • 96% positive reviews (4155)
  • 140609 students
  • 4 units
  • 21 lessons (1h 23m)
  • 11 downloads
  • Category

    Marketing & Business
  • Areas

    Brand Strategy, Communication, Content Marketing, Digital Marketing, Instagram, Instagram Marketing, Marketing, Social Media

Dot Lung

A course by Dot Lung

Teacher Plus
Social Media Expert

Dot Lung is a Los Angeles native that has traveled the world working on different social media campaigns. Her career began in 2011 when she took on the role of Social Media Manager for OFFF Festival in Barcelona. During her time there, she built a strong online following that led her to work with industry giants such as Facebook, Wix, Motionographer, and more.

Dot is short for Dorothy, and Lung is Mandarin for dragons. Taking on the moniker of Mother of Dragons, she has helped her clients build social media empires. She has been featured in Vanity Fair Italy and spoke at Digital Design Days in Geneva’s University of Art and Design.


  • 96% positive reviews (4.2K)
  • 140609 students
  • 21 lessons (1h 23m)
  • 17 additional resources (11 files)
  • Online and at your own pace
  • Available on the app
  • Audio: English, English
  • Spanish, English, Portuguese, German, Italian, French, Polish, Dutch
  • Level: Beginner
  • Unlimited access forever

Instagram Strategy for Business Growth. Marketing, and Business course by Dot Lung Best seller

Instagram Strategy for Business Growth

A course by Dot Lung
Social Media Expert. Los Angeles, United States.
Joined January 2014
  • 96% positive reviews (4.2K)
  • 140609 students